Hi, I’m Derrick.

I’m a fractional CMO with eighteen years in marketing who knows way too much about AI. The people who can build this stuff have rarely carried a P&L, and the people who have rarely build. Doing both is how I find what’s holding your business back and get it fixed.

Three things live here. Full Context, what I’m learning about AI, in your inbox every Tuesday. The actual skills, agents and complete systems I use in my own work. And a way to bring me in when you need a marketing leader who knows how to build.

Oh, and I’m obsessed with fly fishing.

Derrick kneeling in a river, holding a steelhead

Full Context

Tools I use every day.

Pulled straight from my own AI operating system. I use them daily and deploy them for clients.

All tools

Work with me.

I’m a fractional CMO for founders and marketing leaders. Engagements start with a three-week Growth Audit that finds where growth is stuck, then I build the 90-day plan and the AI systems to run it.

I’ve done that job in-house at every stage. Now I do it for a few companies at a time.

Derrick Hicks