Marketing
leadership with
the systems
built in.

I’m a fractional CMO for founders and marketing leaders. Engagements start with a three-week Growth Audit that finds where growth is stuck, then I build the 90-day plan and the AI systems to run it.

Book 30 minutes
Derrick Hicks

Everything runs through you.

The plan is in your head.

Your team is waiting on you.

And every week, another AI tool you were supposed to have figured out.

It doesn’t all have to be on you. Let’s get it out of your head and into a plan your team can run.

I’ve built marketing at every stage.

I’ve done that job in-house at every stage. Now I do it for a few companies at a time.

From zero
LeanLaw

Built the marketing foundation from nothing and helped with the first fundraising rounds.

Through scale
Kit

Led marketing for six years and helped grow ARR from $12M to $41M.

At scale
Bodybuilding.com

Owned acquisition: SEO, ads, and affiliates. Organic search grew from 5M to 15M monthly visitors.

As a system
Gold Front

Built an agentic cold email system for a $3M agency. $400K in pipeline in a single month.

Start with
the Growth
Audit.

$5,000Three weeks.

I find where growth is leaking and what to fix first. You get the 90-day plan and the map. Your part is a couple of calls and access to your numbers.

The credit. Keep working together within 60 days and the $5,000 comes off your first invoice.

The guarantee. If the audit isn’t worth what you paid, say so within 30 days and I’ll send the $5,000 back. No conversation required.

Book 30 minutes

Before we talk

Scan

Your site, competitors, tech stack, and ads. Every finding traced to its source.

Week 1

Learn

A call with you, a few with your team, and a look at your numbers.

Week 2

Map

Your customer journey as it runs today, with the friction and the places AI can do the work marked.

Weeks 2 to 3

Diagnose

Every finding verified, then ranked by what it would move, down to the one bottleneck to fix first.

Week 3

Deliver

A 90-day plan, the map, and my read on your business, written down for your team and your AI tools.

After the audit, three ways to keep going.

Advise.

For marketing leaders with a team. Two calls a month, my read on the plan, and me in your inbox between them.

From $3,500 a month

Build.

One workflow worth automating. I build it, your team owns it, and it keeps running after I’m gone.

From $7,500

Lead.

For companies with no marketing leader yet. I take the seat for 90 days minimum, and we fix the biggest constraint first.

From $10,000 a month

Who this is for.

I work with a few companies at a time, so the fit matters.

A good fit.

Software companies between $5M and $50M, past product-market fit.

Founders who are still the marketing leader by default.

Marketing leaders who want someone senior to pressure-test the plan.

Teams that want AI doing the work people used to do by hand.

Not a fit.

Still searching for product-market fit.

Want a deck instead of a working system.

Want one person to do it all alone, with no team behind them.

Think fly fishing is a waste of a Saturday.

Derrick fishing a river at sunrise

Give me thirty minutes and I’ll tell you what I’d tackle first.

If the Growth Audit makes sense, we start there. If it doesn’t, I’ll say so on the call.

Book 30 minutes