The Brutal Truth…
Most Companies fail to scale.
You've poured your heart into your startup, pushing tirelessly to get where you are today. But now, growth has either slowed down or become overwhelming. Maybe things feel messy, and you can't keep up. Burnout might be creeping in.
And deep down, you know the strategies that got you here won't get you to $10M, $50M, or $100M+.
Your old playbook has run its course. You're tired, and scaling seems like a massive hurdle.
But... there is a better way forward.
It's Time to Shift from Raw Hustle to Scalable Systems
Reaching this point is a monumental achievement, but scaling beyond requires a new mindset. It's not about working harder or trying every tactic under the sun.
To break through, you need focus—knowing exactly which levers to pull and when to pull them to drive sustainable growth.
Because growth beyond $1M/year doesn't come from more hustle—it comes from building a predictable growth engine.
Scaling demands a system that:
Aligns your team around unified, measurable goals so everyone moves in the same direction.
Streamlines operations to eliminate inefficiencies, ensuring nothing hinders your progress.
Builds momentum by delivering results that compound over time, fueling sustainable growth.
Hustle still matters, but now it's about hustling more efficiently within a system designed for scale.
That's Where I Come In
I'm Derrick Hicks. For over 15 years, I've helped companies like Kit, LeanLaw, TSheets, and Bodybuilding.com grow and scale by building systems that drive real revenue.
Founders bring me in when growth has stalled or is happening so fast that it's hard to manage.
My Predictable Growth Framework™ consists of three pillars that offer the clarity and direction needed to transform your marketing into a scalable, repeatable growth engine:
Leadership: Align your team with clear goals, accountability, and a unified vision. This ensures everyone is committed and focused on what truly drives growth.
Strategy: Develop a focused, data-driven roadmap that turns opportunities into measurable results. No more guesswork—just actionable plans that deliver.
Marketing Operations: Implement scalable systems and processes that free your team to innovate and execute effectively, amplifying your growth efforts.
This isn't a generic playbook—it's a custom-fit system designed to scale your business predictably and efficiently.
And It Works…
My approach has consistently delivered remarkable results:
Kit (formerly ConvertKit): Scaled ARR from $12M to $41M, increasing monthly signups from 5K to 36K while optimizing marketing channels to save $1M annually. Today, Kit is valued at over $200M and growing rapidly.
TSheets: Achieved a 10x ROI through conversion optimization, contributing to their $340M acquisition by Intuit. TSheets was later renamed to QuickBooks Time.
Bodybuilding.com: Boosted organic traffic from 5M to 15M monthly visitors, generating millions in additional revenue with a robust SEO and content strategy—propelling them to $375M in annual revenue.
LeanLaw: Crafted their inaugural marketing strategy and positioning, driving initial growth and securing vital early funding.
Choose the Path That Fits Your Journey
Every company is unique, and scaling isn't a one-size-fits-all process. Whether you need clarity on what's breaking in your funnel, a roadmap for optimization, or hands-on executive leadership, I offer solutions tailored to your stage of growth.
Free Funnel Analysis, where we'll dive deep into your current marketing performance to identify exactly where leads are falling off and why. You'll get clear visibility into the gaps holding back your growth, creating the foundation for improvement.
Through my Customer Journey Blueprint™, you'll get a comprehensive roadmap for transforming those insights into results. I'll show you exactly how to rebuild your funnel for maximum conversions, setting the stage for sustainable growth.
As a Fractional CMO, I become your executive partner, embedding within your team to build a growth engine from the inside out. Together, we'll align your team, refine your strategy, and execute plans that drive sustainable growth—all while saving you the $300k+ cost of a full-time CMO.
Let's find the right approach that aligns with your goals and accelerates your success.
Ready to Transform Your Business?
Remember, you've built something remarkable—but scaling requires a new approach.
Imagine a growth engine that powers your revenue, frees up your time, and positions your company to lead—not follow—the market.
Your next stage of growth is within reach. Let's build the system that propels you forward.
Book your free consultation with me today.